Alonso takes time off practise to support the eSafety Challenge campaign

5 May 2010, just days before the Spanish Grand Prix, Formula 1 driver Fernando Alonso joined the eSafety Challenge team at the RACC’s School of Safe Driving in Madrid to demonstrate to press and policymakers, in person, the benefits of ESC. Also to join the demonstrations was former World Rally Champion Carlos Sainz, who tested an Emergency Brake Assist system on an Audi A8.

Even in the hands of two motoring legends, it was quite clear that electronics cannot be competed with when facing dangers on the roads. “It is very clear that the systems we test here can save lives. Drivers should look for these systems when they buy a new car”, Alonso went onto say. “I have joined this campaign to support that the safety systems shown here today get fitted in more vehicles to save lives on the roads”.

Jean Todt, President of both eSafetyAware and the FIA, made the opening speech, stressing the importance of accelerating the ever-building public awareness of safe technologies. “The use of intelligent vehicle technologies will make cars safer than ever before. Now it’s the time for consumers to benefit from these life-saving eSafety systems”.

To see the event in action, follow the links below:

http://www.youtube.com/watch?v=dehOWA5TJqs

http://www.youtube.com/watch?v=eJCGQ2dao68

http://imagenes.w3.racc.es/uploads/video/7758_esafetyversincorta360.wmv