In just one week, eSafety Challenge 2010, this year hosted in Millbrook, UK, will be bringing together more than 300 delegates and members of the press to show their support for the eSafety Challenge campaign.
Formula One driver, Lewis Hamilton, and eight-time Le Mans winner, Tom Kristensen will be performing live demonstrations of crucial eSafety Systems to participants. Electronic Stability Control, Lane Support Systems, Blind Spot Monitoring, Warning and Emergency Braking Systems, Speed Alert, and Motorcycle ABS will be demonstrated on the day, with an opportunity for delegates to test one of the 17 demonstration vehicles provided by 9 of our supporting companies.
 
The event also includes an eSafety exhibition, with sixteen companies providing an insight into the life saving, yet under recognised technologies currently on the market. There will also be an exhibit by the FIA Foundation’s Make Roads Safe campaign, which’s proposal for a Decade of Action for Road Safety recently approved by the UN, includes safer vehicles as one of its five pillars for implementation.
With this year’s eSafety Challenge focusing on fleet safety, the Challenge Project has launched an eSafety awareness study focusing on the influence of eSafety in fleet policy. Hoping to highlight the potential impact eSafety Systems could have both economically, and in terms of safety, the results of the study lead by consortium partner IMK, will be revealed during the event.
This year, the Challenge Project has extended an invitation to two of its facebook fans. Tímea Molnár of Hungary, and Ashley Clover of the UK are the winners of a free, all expenses-paid guest pass to eSafety Challenge’s annual event. During their VIP visit they will not only get a chance to participate in the event itself, but also have an exclusive meeting with Lewis Hamilton.
To see the event’s programme, download the following pdf:
 pdf (581.6 KB)
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