H3B Media, publishers of Thinking Highways magazine, have been appointed as a media partner for the eSafety Challenge. Over the next two years, initially, each issue of Thinking Highways will feature at least one article that will be inextricably linked to the eSafety Challenge beginning with a piece in the March/April issue on adaptive vehicle lighting, written by Lex Krzyzanowski of Philips Lighting.
H3B Media will also seek to gain widespread coverage for the Challenge with a series of articles in popular news-stand magazines all across Europe. They have already secured an eSafety Challenge column in Racecar Engineering magazine which will focus on motor racing safety technology that can be translated into road cars and, using their network of European media contacts, they are now focusing their efforts on men¹s and women¹s lifestyle publications, parenting titles and national newspapers, together with car and autosport magazines.
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