Formula 1-star Nico Rosberg supports deployment of eSafety systems

On 14 September 2010 Formula 1-star Nico Rosberg joined an eSafety event in Berlin-Tempelhof/Germany, organised by eSafetyAware members DVR, Bosch, Continental and Valeo, in cooperation with eSafety Challenge.

Speaking to more than 100 fleet managers and members of the press, Rosberg said: "I am impressed how well these eSafety systems work. We have to get the message across to car-users that eSafety technologies can save lifes and that they should ask for it next time they buy a car". Rainer Bomba, Secretary of State in the German Transport Ministry added: "eSafety technologies can assist the driver in emergency situations and can help to avoid the critical situation occurring in the first place." To underline these statements, Mercedes-pilot Nico Rosberg performed live demonstrations of crucial eSafety Systems such as ESC, Emergency Brake Assist and Lane Change Assist.

The event, which was organised under the patronage of Peter Ramsauer, German Minister for Transport, also featured an eSafety exhibition with stands of eSafetyAware partners Bosch, Conti, Valeo, and DVR, as well as iCar Support informing about eCall.

The day was closed by a panel discussion, where experts such as André Seeck, President of Euro NCAP; Ulrich Klaus Becker, Vice-President of ADAC; Dr Gwehenberger, Head of Accident Research of the Allianz Center for Technology, discussed with fleet managers the usage of eSafety systems in fleets.