More than 400 road safety stakeholders participated on 2 December 2009 at the launch of the European Road Safety Programme 2011-2020. Both the conference and the European Commission public consultation that preceded it contributed to defining a clear and measurable European action programme on road safety for the period 2011-2020. The new action programme will focus on priorities such as accidents on rural roads (60% of the total number of deaths) and vulnerable road users.
eSafetyAware was present at the event with an information stand for the eSafety Challenge and the eSafety On Board campaign. The stand was visited by the European Commission Vice-President Antonio Tajani who praised the work of eSafetyAware in promoting life saving technologies.

For more information on the European Programme:
http://ec.europa.eu//road_safety/
http://www.erscharter.eu/
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