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eSafety refers to vehicle technologies that can assist the driver in case of an emergency situation and by providing vital information and warnings to help avoid the situation occurring in the first place. eSafety systems have been on the market for several years and are increasingly expected to provide a major contribution to the reduction of casualties on our roads.
Yet, studies show that the general awareness of eSafety systems is still low, ranging from 56% for Speed Alert systems down to 35% each for Lane Support systems and Blind Spot Monitoring. On the other hand, people are on average 30% more likely to choose eSafety systems when aware of them and would be willing to pay more to have these systems fitted. Further, eSafety equipment in new vehicles varies across car models, car brands and even from country to country. This is why it is important for consumers to be informed about these life saving technologies and to ask for eSafety when buying a new car.
The eSafety on Board exhibition aims to bring this information to the consumer by organising events throughout Europe.
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