Madrid 2010

At eSafetyAware’s Madrid event, Ferrari racing driver and former world champion, Fernando Alonso demonstrated why drivers need to ‘choose ESC’. Alonso joined the eSafety Challenge team at the RACC’s School of Safe Driving in Madrid on the eve of the Barcelona Grand Prix to demonstrate to press and policymakers, in person, the benefits of Electronic Stability Control (ESC). Alonso was joined in the demonstrations by former World Rally Champion Carlos Sainz, who tested an Emergency Brake Assist system on an Audi A8. The event was organised by eSafety Aware, coordinated by the FIA Foundation, and RACC, in partnership with the European Commission.

Even in the hands of two motoring legends, it was quite clear that electronics cannot be competed with when facing dangers on the roads. “It is very clear that the systems we test here can save lives. Drivers should look for these systems when they buy a new car”, Alonso went onto say. “I have joined this campaign to support that the safety systems shown here today get fitted in more vehicles to save lives on the roads”.

Jean Todt, President of both eSafetyAware and the FIA, made the opening speech, stressing the importance of accelerating the ever-building public awareness of safe technologies. “The use of intelligent vehicle technologies will make cars safer than ever before. Now it’s the time for consumers to benefit from these life-saving eSafety systems”.